Firefighters undergo physical and mental stresses that only a few other professions endure. That’s why we figured they were on par with professional athletes, even if they weren’t on TV every night. Globe’s turnout gear comes with the lighter weight and unparalleled range of motion that these men and women need to perform at their best.

 

We launched a campaign featuring actual firefighters and headlines connecting them to athletics. We followed up with a video that helped support Globe’s presence at FDIC, the largest annual conference for the fire service industry.