Las Vegas Convention and Visitor's Authority
Vegas needed to get word out about the lesser-known amenities in town. Thus, the “Alibi” campaign was born. We could talk about the shows, golf courses and fine dining while still maintaining the air of adult fun Vegas was known for.
You've likely heard of “What happens here, stays here.” We extended the campaign to print and web with “Be Anyone", providing tools to secure your new Vegas identity right down to business cards, fake landing pages and answering machine messages.