Most people think about the future of nature as a black and white concept, but the reality is much more complex than that. The future of nature involves a balance of unexpected things. Cutting down trees for the greater good doesn’t seem to make sense. Balancing local economies with the needs of natural areas doesn’t sound right. When you look at everything together, you see that there can be a partnership. The idea of this campaign was to make people understand that the future of nature has many different solutions and to understand them all is to understand the balance that our world really needs.